Thursday, December 10, 2009

Outsource Marketing Christmas Closing Times

We will be closed for a month over Christmas from 14th Dec - 14th Jan 2010.

Happy Holidays Everyone!

Calling All Craftspeople, Artists & Designers- Bowerbird Bazaar is Back in 2010

Adelaide Bowerbird Bazaar 2010 Applications Now Open

Jane Barwick and Rebekah Cichero invite interested craftspeople, artists and designers to participate in Bowerbird Bazaar, an exciting event that will market Australian designer/maker art and wares to Adelaide audiences from the 26-28th March 2010.

Bowerbird Bazaar will provide a high-quality and dynamic environment where designers, artists and craftspeople are proud to showcase and promote their work. There is an emphasis on attracting appropriate retailers, businesses and media from SA and interstate to create ongoing relationships, opportunities and sales - in addition to selling to an enthusiastic public!

Bowerbird Bazaar encourages makers and designers from around Australia with a professional approach to their business to apply. The closing date for application is 15th Jan 2010.

Check out their website here

RETAILER REVIEW: Collection of Cool

We talk to Anthea and Cass, the sisters behind super fab Australian online retail site, Collection of Cool.

Describe your business, Collection of Cool.

We strive to provide a retail experience not found elsewhere. It is an online store selling products with a design edge, that are unique, interesting and not readily available in mainstream stores. We like to think of our store as 'High Street' shopping, online. Anthea brings ideas, writing and editing while Cass markets the business in creative ways, and of course spreads the news through positive word of mouth.

What inspired you to establish Collection of Cool?

The general need for better choice when it comes to shopping and a love of beautifully designed things.

What is the greatest professional challenge you have faced since starting your business?

Shipping! Not only is it totally dull, it is really hard to figure out the easiest and most cost effective way for our customers - plus then implementing the system into the website.

What do you believe is essential for a successful online retail store?

Be creative, do things differently and try to inspire.

What inspires you when selecting products?

Australian designed and ethically made is one inspiration, along with an impressive aesthetic, quality and hipness.

What are your favourite products and why?

Anthea is a huge fan of eclectic stationery and loves the retro vintage gift tags by Percival Road and the Cavallini & Co range. I love photography too so I need to get a Polariod Po Go. Cass is in love with all the Thomas Paul and Danica Studio melamine dining ware. She thinks the notelet and writing sets are some of the cutest things she's seen. We both love OTTO Espresso - who wouldn't?

Where do you see your business in 5 years time?

Many more new and exciting products, plus we hope to include a vintage category. Many visitors every day, shopping, providing feedback which we may post live and/or a blog, as well as a really comprehensive "Other stuff we like" section to bring people back again and again.

Click here to visit Collection of Cool website

Outsource Marketing at Life in Style Trade Fair in 2010!

Our latest exciting news is that we have been accepted into the First in Style section at the Life in Style trade fair in Sydney, Feb 2010. We will be representing our Perth designer, Ali J.

The trade fair will run over 4 days from the 25-28th Feb 2010 in the Royal Hall of Industries & Hordern Pavilion, Moore Park, Sydney.

Please come and say hello to us and check out our beautiful wholesale range.
Check out the Life in Style website here

Outsource Marketing in The Australian Giftguide Magazine Oct/Nov/Dec 2009 Issue

We are as proud as punch to have a delightful two page interview about us, appear in The Australian Giftguide magazine. 

The interview gives a great run down of who I am and what I do at Outsource Marketing. It is also great to be able to gain some exposure for my business in the eastern states as that is where I want the products to be seen next.

The article includes some images from the current wholesale range-they look beautiful.

Thanks again to Marian, the magazine editor for the opportunity to showcase my business.

The Australian Giftguide is an award-winning quarterly publication that is regarded by retailers as ‘the Bible’ of the gift and homewares industry for over 35 years.

To read the full article click here and it will take you to the press page on the website.

Tuesday, October 27, 2009

Once Upon Exhibition

Once Upon A Time….

 Angela D’Alton, director and founder of, along with creative fine artist and community enthusiast Renee Baker of Sydney’s Art4Friends have put together the "Once Upon" exhibition.

After ploughing through 100 submissions from artists around Australia, 38 of the finest Australian artists were selected to participate in the Once Upon exhibition.

We are proud to announce that both our Outsource Marketing artists, Jess Hyde from and Ali J have both been selected to participate! 

Each artist has been allocated their own fairy tale to interpret, and 30 of the artists will create four original and new artworks to exhibit.  Also due to the volume of submissions, On The Wall, has been created, where a further 8 artists involved will submit one piece to be included.

Opening night will be Thursday November 19th 2009 at aMBUSH gallery from 6pm to 9pm, with the exhibition open daily from 10am to 5pm through to Sunday 22nd November.  Artworks will be available for sale, and from Friday to Sunday there will be a Leeloo “pop-up store” for the public to have a hands-on look at the gorgeous online goodies.  

Sunday, October 18, 2009

Outsource Marketing in Giftrap Magazine!

We were very excited to have a half page feature about us appear in the Spotlight pages in the latest Sept/Oct 2009 national magazine issue of Giftrap. The article looked brilliant with vibrant Ali J images filling the page!

Giftrap is the bimonthly magazine released by Gift & Homewares Australia (GHA). GHA is the association, which represents the gift & homewares industry in Australia. 

A big thank you to their delightful editor, Katherine Beard for the fantastic write up!

Please click here to visit our Press page to read the feature

Letterbox Love

Jess from delights in people receiving her handmade cards as she likes "to bring a touch of whimsy to peoples mailboxes." Magic also enters our letterboxes through other ways that are unseen.

I was out the front of my house a couple of days ago, checking my mailbox. At the same time a young man in his early twenties was delivering the local newspaper. We started talking. He told me how much he enjoyed delivering the papers. He then said, "With every newspaper I put in, I add a blessing for the house".

It is nice to know magic is at work.

Thursday, October 8, 2009

Bowerbird Bazaar in Adelaide 9-11th October!

Style savvy shoppers with a keen eye for beautiful objects to feather their nests will take delight in this exciting event.

Bowerbird bazaar will provide the public with an opportunity to seek out unique art & handmade wares created by Australian designers and makers.

Along with two days open to the public, Bowerbird Bazaar will feature a daylong mini trade fair where retailers and special guests can meet and chat with sellers.

With over 55 local and interstate designers taking part- it will be a fantastic weekend and a great chance to get in early with your Christmas shopping! 

For more info- please visit

Monday, September 21, 2009

Upfront with Jess Hyde:

What inspired you to establish

I've loved drawing as long as I can remember. started after I finished university and I felt really uninspired. I started drawing again for fun (rather than to design a building) and found that it really was what I loved doing. At the end of 2007 I started doing cards, illustrations and custom wedding invitations for friends and the rest is history so to speak.The name "" was inspired by the old movies and musicals of the 40's & 50's. There was always a heartfelt declaration being made following the statement, truth be told.I thought it would fit nicely with the idea that people would use my stationery as a way to share their own truths.

What expertise do you bring to

I'm a 25 year old Melbourne based designer who graduated in 2007 with a Bachelor of Architecture (Honors) from Deakin Uni. Since then I have been working my double life - I am afraid I am turning into Clark Kent more everyday - I work as a graphic designer at an architectural office in Melbourne by day and in my 'other life' I create pretty, whimiscal illustrations and other flights of fancy all under the umbrella of my little business that could:

When do you find the time to create your treasures?

It's hard, I'm not going to lie but I really love what I do and it is actually a pleasure to come home after work and make my own designs. Knowing that people are going to enjoy the things I make and that it is something handmade and unique is a great motivator too.

How would you describe the type of products you create?

I would describe my products as whimsical stationery. The intention I had from the beginning was to create beautiful cards that were also a mini piece of art. Each illustration is unique because of the collage technique I use. The gift cards are also one of a kind because of the handmade and sewn elements. I'm really inspired by images and films from the 40's & 50's, especially fashion illustration and photographs from this time. My favourite are sketches from Givenchy and Dior. The detail in creating these outfits have always fascinated me. I grew up watching old films like "Funny Face" & "High Society" and whenever I am stuck for inspiration I always turn to those. I'm really trying to bring a piece of that to my illustrations and stationery pieces. There is always more than meets the eye with my products.

Where do you work from?

I work from my little home studio in my backyard, which is an amazing little space. I love spending time out in the studio, which as well as sewing and drawing spaces also has my secret treasure in the form of my dark room. I really could spend days out there, as long as I have a warm cup of tea and some lovely music, it is bliss. I actually do a lot of my sketching & illustration on the tram on the way to and from work which is always interesting.

Why stationery?

I like that letters and cards are so personal and thoughtful, and that they are kept for years. It is even more special when you receive something that is a little different or handmade. The whole act of taking the time out and physically writing is just a thoughtful process and I also thought it was a nice way for people to give something lovely and with the added bonus of some affordable art in the form of a giftcard.

Your work is dotted with textured patterns and prints. Where do these come from?

I really like the idea of 'dressing' the illustration, as a lot my work is almost fashion illustration in a sense. I collect vintage prints, magazines, postage stamps and advertising to use. At the moment I'm really interested in using typography to create the texture and pattern in pieces. I have bee using old typewriters and also stamps to generate patterns by hand. I also like to make my own patterns using watercolours and inks which I then use as a palette to digitally render the designs.

Jess recently launched her website and is now working on developing her online shop. Online retailers include Madeit and Leeloo. You can meet Jess in person and buy some of her treasures at her stall at the Rose St Artists Markets in Fitzroy, VIC every Sunday this coming October 2009.

Sunday, September 13, 2009

Corporate Christmas Cards by

Show your clients how much you value them with a "stand out" Christmas card that they will remember!

The inside text can be personalised to your business or left blank- it is up to you

Each card is handmade in Melbourne, dimensions 10x 14 cm & comes with a quality envelope.

Please contact us to discuss text options. Check out our website for wholesale prices

Last order date for corporate cards is 1st November 2009

Tuesday, September 8, 2009

New Handmade Badge Sets from Ali J

These assorted small badge sets were created in response to a demand from Ali's customers at the local art markets. Only offered in the small badge range, they are available in a 3 or 5 badge set as pictured. The designs are an assorted variety with no minimum order.

The 3 set RRP $9.95 each, 5 set RRP $15.95 each

You can buy these now from our

Tuesday, August 4, 2009

First Outsource Blog

Welcome to the first ever entry in the Outsource Marketing blog! I will be adding lots of interesting information about what I get up to with Outsource. To kick start us off is an amazing image I captured down in Albany recently on a work trip. I discovered Albany is full of rainbows and this one appeared to be directly diving into the bay. Magnificent!

Also made some great contacts in the deep south of WA- lots of outlets crying out for some very special handmade beauties from Outsource.                                  

I made it to the MADE ON THE LEFT market in Perth a couple of weeks ago. There was some very talented WA artists & designers present. Needless to say I left with a light purse and very full bags.